Google’s Fitbit Acquisition Has Been Finally Approved by the EU

Google’s Fitbit Acquisition Has Been Finally Approved by the EU

The EU has finally approved Google's Fitbit acquisition. Google acquired Fitbit all the way back in 2019, but an EU probe held up finalization until now.

What you need to know The EU has approved Google's Fitbit acquisition after an antitrust investigation. Google had made commitments to silo data collected from Fitbit devices away from its ads business. The company has also pledged to allow third-party wearable manufacturers equal access to the Android platform.

Google's $2.1 billion Fitbit acquisition can finally go ahead as the EU has approved it after previously launching an investigation into the deal over antitrust concerns.

The body had sought to ascertain whether Google's merger with Fitbit's would stifle competition in the smartwatch space by given Google outsized control over user data compared to its competitors. The investigation also wanted to determine whether Google could degrade the smartwatch experience of non-Fitbit rivals on Android. After a months-long investigation, these concerns have been satisfied.

IGoogle acquired Fitbit and will get richern a press release issued today, the European Commission's Executive Vice-President Margrethe Vestager said:

We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive. The commitments will determine how Google can use the data collected for ad purposes, how interoperability between competing wearables and Android will be safeguarded and how users can continue to share health and fitness data, if they choose to.

Google will no doubt be pleased with this outcome. The company had always maintained that its Fitbit acquisition was about “devices, not data.” Reuters had reported back in September that Google's commitment to allowing open access to the Android platform from other wearable manufacturers as well as its new privacy commitments were key to swaying the EU, and today's release confirms that.

Fitbit Charge 4

$149 at Amazon

$149 at Best Buy $144 at Walmart

Fitbit makes some of the best wearables, and Charge 4 is one of our favorites. it blends style and sportiness with good battery life for a fairly low price. Google's merger won't bear fruits for smartwatch enthusiasts just yet, but Fitbit's products still work great on Android.

Read more:

You May Also Like These Topics...

Mount Just Getting Started After Ballon d’Or Nomination

(AFP) – London (AFP) – Mason Mount, a midfielder for England and Chelsea, said on Monday that it was an honour to have his name placed on the Ballon d'Or's 30-man shortlist. However, the 22-year-old maintained that he is only getting started after helping the Blues win the Champions League and England reach their first […]

Grealish Under Guardiola To Develop Goalscorer’s Instinct

(AFP) – Manchester (United Kingdom) – Pep Guardiola feels Jack Grealish has the ability to emulate Raheem Sterling's goalscoring exploits at Manchester City if he focuses on having the same instinct to get into the box. Grealish scored his first goal for the English champions since joining from Aston Villa for a Premier League record […]

Lukaku rejoins Chelsea for club record fee from Inter

London (AFP) – Romelu Lukaku returned to Chelsea on Thursday for a reported club record fee of £97 million ($135 million) from Inter Milan, seven years after his first spell at Stamford Bridge came to an end. The Belgian striker was instrumental in securing Inter’s first Serie A title for 11 years last season, but […]

Personal Fitness Trainer Available For Everybody

Personal Fitness Trainer For Everybody These days, not only movie stars could afford them. No, were not talking of designer clothes and shoes. Were talking about personal fitness trainers that only movie stars and millionaires could afford in the past. But not now. These days, anyone whos a member of a gym can have a […]

Tags: ,
Previous Post
Fitbit Inspire 2 vs the Samsung Galaxy Fit2 – Which Should You Buy?

Fitbit Inspire 2 vs the Samsung Galaxy Fit2 – Which Should You Buy?

Next Post
OnePlus Watch: All the rumors and what we want to see (Updated: November: 9)

OnePlus Watch: All the rumors and what we want to see (Updated: November: 9)

Leave a Reply